The demand for TCM / traditional medicine

Based wellness (and broader wellness rooted in traditional systems) is growing both in urban and rural areas, though the dynamics differ.  

Why TCM / Traditional Medicine Wellness Is Growing in Both Urban and Rural Areas

Affordability & Accessibility, Especially in Rural Areas
Traditional medicine is often more affordable and accessible, particularly in areas where modern healthcare infrastructure is limited.  

A study showed that rural residents sometimes prefer traditional medicine because it imposes a lower economic burden. 

In low- and middle-income countries, TM (Traditional Medicine) practitioners often act as frontline healthcare providers in rural areas. 

Growing Health Awareness in Urban Areas
Urban consumers are increasingly focused on preventive health and wellness (rather than just treatment). 

Higher disposable incomes + better health education are fueling demand for wellness products like herbal supplements, Body Massage in Kovan therapies, and holistic treatments.  

Integration of TCM with modern medicine in cities is also strengthening trust and adoption.  

Digital & Telemedicine Channels
TCM Wellness in Kovan centres are increasingly leveraging online consultations and digital platforms to reach more people, including those in remote or underserved rural areas. 

This digitization helps break geographic barriers and allows traditional wellness to scale more broadly.
Policy & Government Support
Many governments are promoting traditional medicine as part of national health and wellness strategies.

Institutional support (research, standardization, integration) boosts legitimacy and encourages both rural and urban populations to adopt traditional wellness practices.
Market Growth & Investment
The global traditional medicine / herbal-wellness market is expanding rapidly, driven by rising demand for clean-label, natural, and holistic health products.

Investors and wellness brands are increasingly entering this space, which helps scale infrastructure and reach.



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